Dec. 4, 2020 – Salem, Ore. – The message is simple – Oregon Lottery tickets, no matter what time of year, are for adults.
Each holiday season, Oregon Lottery ticket sales experience a spike as people buy tickets as stocking stuffers, gift tags and easy-to-give gifts. The holiday gift-giving season provides an opportune time for the Lottery to share the message that if the gift is a Lottery ticket, be sure the gift’s recipient is at least 18 years old.
“A key element of our message is that lottery tickets are not for children,” said Oregon Lottery Senior Marketing Product Manager Stacy Shaw, also a board member of the Oregon Council on Problem Gambling. “While we put added emphasis on this during the holidays, it is simply part of how we promote our games year-round. We believe that responsible gaming is for all customers, all the time.”
This marks the 14th year that the National Council on Problem Gambling and the International Centre for Youth Gambling Problems and High-Risk Behaviors at Canada’s McGill University have partnered with lotteries around the world, including the Oregon Lottery, to promote giving lottery tickets responsibly.
Oregon Lottery proceeds provide funding for free, confidential and effective problem gambling treatment programs statewide. Since 1992, nearly $100 million in Lottery dollars has been directed to fund problem gambling treatment in Oregon.
(PLEASE NOTE: LINK TO :30 TV SPOT WITH “FOR THE GROWNUPS ON YOUR LIST” MESSAGE: https://youtu.be/9h5Oc2DKnjk)