Player Profile

Who plays Lottery games?

Easy. Typical Oregonians.

Our players match the typical Oregonian in terms of age, income, and education. We update our player profile each year. Below are some results from the 2022 research:

Age All Oregonians Current Players
18 to 24 11% 9%
25 to 34 17% 19%
35 to 54 33% 39%
55 to 64 13% 14%
65+ 26% 19%
Income All Oregonians Current Players
Under $50,000 44% 40%
$50K to less than $75K 17% 17%
$75K to less than $100K 17% 21%
$100K or more 22% 22%
Gender All Oregonians  Current Players
Male 49% 53%
Female 50% 47%
Other n/a 1%
Education All Oregonians Current Players
High school or less 21% 21%
Some college/tech school 42% 44%
Bachelor degree 22% 23%
Graduate degree 14% 11%
Ethnicity All Oregonians Current Players
Caucasian/White 82% 83%
Hispanic/Latino 7% 7%
African American/Black 2% 3%
Asian/Pacific Isl. 3% 3%
Native American 2% 2%
Multi-Race/Other 4% 3%

Source: OSL AAU Tracking Study 2022
Total Respondents: Adult Oregonians (n=1506), Current Players (n=762)

Note:

  • Percentages may not sum to 100% due to rounding
  • Don’t Know / Refused responses removed from base
  • Multiple Ethnicity responses accepted.