Prize Claim Survey

Responsible Gaming Training

Pardon our dust! A new Responsible Gaming training is coming Fall 2021.

Become a Vendor (draft)

If you have goods and services to offer, the Oregon Lottery invites you to explore our contracting opportunities.

Upcoming Solicitations

Retailer Partner Management System

Status: Oregon Lottery is currently drafting the solicitation documents.

The Lottery is in the process of modernizing its business applications.  A step in this process is for Lottery to move away from 3 legacy, disparate, and feature lacking applications that support its retail business to a modern and integrated system that enables better service.

Lottery is seeking a cloud-based technology solution and a services partner to be a long-term business enabler and assist it through a series of modernization efforts centered around providing an integrated approach to customer relationship management and partner account management to ensure that our retail partners are an important conduit of our customer-obsessed mindset and culture.

In May 2021, Lottery received funding approval to advance this project, over the next year Lottery intends to engage potential partners and make final selections for both a technology solution as well as a services partner. The entire engagement is expected to incorporate multiple projects over a period of years based on a roadmap developed with the selected services partner and Lottery’s identified business needs. The initial engagement and release of a working software solution is planned for Mid-2022.

If you have any questions about this sourcing project or any other at Lottery please reach out to Daniel McKay – Strategic Sourcing Manager

Fill out my online form.

How to Become a Lottery Vendor

The Lottery purchases goods, equipment, fleet vehicles, trade services and professional services necessary for the operation and administration of its business….

Vendor FAQs

Q: The Lottery purchases goods, equipment, fleet vehicles, trade services and professional services necessary for the operation and administration of its business….

****** existing site content ******

Contracting with the Oregon Lottery

The Lottery purchases goods, equipment, fleet vehicles, trade services and professional services necessary for the operation and administration of its business.

In all procurement decisions, the Lottery promotes and ensures integrity, security, honesty and fairness. All procurement processes are governed by Oregon Lottery Procurement Rules, OAR 177 Division 36.

Bidding Opportunities

The Oregon Lottery posts many of its solicitations for goods and services with an estimated total contract value greater than $150,000 on the State’s Oregon Procurement Information Network (ORPIN) Web site and also posts many bidding opportunities for Goods and Services with a total estimated value of less than $150,000 on the ORPIN Web site. If you are not currently registered on the ORPIN Web site, you can do so by clicking on the link provided under “Important Links” and following the instructions on the Web site. Once registered, you can view and print bidding opportunities.

Although the Lottery does not keep a formal bidders list, procurement staff attend many trade shows throughout the year and collect business cards and line-card information from businesses interested in providing goods or services to the Lottery. We also invite you to send us information on your company and the goods and services you provide. The Lottery considers this information in its procurement of goods and services with a total estimated contract value between $0 and $150,000.

Lottery conducts its procurement processes according to the following thresholds:

Purchases with a total estimated value of less than $15,000

A contract may be awarded in any manner deemed practical or convenient by the Lottery, including by direct selection or award.

Purchases with a total estimated value between $15,000 and $150,000

A contract may be awarded after seeking three competitive price quotes or offers or as otherwise allowed under OAR 177-036

Purchases with a total estimated value exceeding $150,000

A contract may be awarded after seeking three solicited competitive offers or as otherwise allowed under OAR 177-036

More Information

Important Links

Oregon Lottery Statute, ORS Chapter 461
https://www.oregonlegislature.gov/bills_laws/ors/ors461.html

Oregon State Lottery Vendor Disclosure Rules, OAR 177 Division 37
https://secure.sos.state.or.us/oard/displayDivisionRules.action?selectedDivision=660

Oregon State Lottery Procurement Rules, OAR 177 Division 38
https://secure.sos.state.or.us/oard/displayDivisionRules.action?selectedDivision=4814

Oregon Procurement Information Network (ORPIN) website (Goods and Services bidding opportunities)
http://orpin.oregon.gov/open.dll/welcome

Office of Minority, Women and Emerging Small Business (Oregon certification application/information)
http://www.oregon.gov/business/Pages/mwesb.aspx

Security Requirements

Every Lottery procurement is classified according to the degree to which a contractor may have access to secure and sensitive Lottery information, including materials or systems, which may affect the honesty, fairness, integrity, or security of the Lottery or any Lottery games. The factors used to classify a procurement or contract include, but are not limited to: The type of goods or services to be provided; access to and the potential risk to Lottery games technology or data; access to and the potential risk to Lottery financial systems; and the type of company involved.

Depending on the classification of the procurement, varying levels of vendor disclosure and background investigation are required prior to award of a Contract. Each solicitation document will state the classification of the procurement and will include the level of vendor disclosure and background investigation required. A successful offeror will be required to submit all information and disclosures required by the solicitation document and will be subject to investigation and approval by the Lottery prior to award of a contract.

Lottery Vendor Disclosure Rules are contained in OAR 177, Division 37 and can be viewed below Important Links.

Vendor FAQs

No. All Lottery purchases are subject to Lottery Procurement Rules, OAR 177 Division 36.

Lottery posts most of its large procurements ($150,000 and above) and many other bidding opportunities on the State of Oregon’s Procurement Information Network (ORPIN) Web site. It is preferred that you register your company on ORPIN and view and obtain Lottery’s solicitation documents from ORPIN.

If you are unable to download the electronic copy of the solicitation document from the ORPIN website, you may contact the Lottery Procurement Analyst listed in the advertisement for the solicitation document. Potential offerors are responsible for monitoring the solicitation on ORPIN during the solicitation period and for downloading or requesting any addenda issued during the solicitation period.

Lottery’s solicitation document will state the manner in which Lottery will accept offers. Per OAR 177-036-055 offerors may not submit facsimile and electronic offers unless specifically authorized to do so in the solicitation document.

Lottery does not publicly open offers due to the secure nature of the Lottery.

Lottery will only consider a request for change to the technical requirements or contractual language in the solicitation document if submitted according to OAR 177-036-0160 or as otherwise specified in the solicitation document.

No. Offerors must use the bid or proposal form found in the solicitation document. This will ensure that all of the required information is included with your bid/proposal.

OTHER HELPFUL LINKS

A retailer tears off a Scratch-it from behind the counter.

Become a Retailer

Selling Lottery products does good things.

Become a Retailer
hand reaching for playslip at convenience store counter

About the Oregon Lottery

The Oregon Lottery was created by voters in 1984. Proceeds from Lottery games have become an important funding source for programs that benefit Oregonians in every corner of the state.

About

Oregon Lottery Brand Voice and Style Guide

Our brand info and words go here

If we want to use a bulleted list to consolidate information with anchor links, we could do so here:

Alternatively, we solve with a grid of thumbnails, if we’re going to break each section into their own page a la inspiration sites.

Internal Communications

Email Signatures

Here at the Oregon Lottery we send and receive thousands of email messages every day. Those messages make their way across our state, our nation and across the entire world, so it’s important that we “show up” in a consistent and professional way. Branded signatures communicate a high level of legitimacy and professionalism and help to create a sense of trust. If the recipient of an email recognizes your brand and company, they’re more likely to reply or engage. Now more than ever we need to speak with one voice to continually improve our consistent branded communications.

To update your Signature in Outlook:

  1. Choose a signature style from the templates below (Basic, All Options, iPhone) and copy (control +c)
  2. In your Outlook e-mail inbox: Choose File > Options > Mail (reference images below)
  3. Ensure that the compose message format toggle is set to HTML. Update if needed.
  4. **For each of the following steps, navigate to the “Stationary & Fonts” section**
  5. Make sure you are on the “Personal Stationary” tab.
  6. Ensure your theme button is set to (No Theme) and update each font button to: Calibri, Regular, 11 pt.
  7. Navigate to the “E-mail Signature” tab. Remove your current signature and paste (ctrl +v) the template signature. Note: You may omit or mix and match certain elements as desired from “All Options”.
  8. Update your name and information in the ‘Edit signature’ block.
  9. Update the ‘Choose default signature’ to use updated signature in New messages and Replies/forwards. Click “OK” at the bottom, and “OK” again to finish.

If you have a Lottery-provided iPhone, please also update your signature on your device. An instructional video may be viewed here.

Signature Templates

Option 1: Minimal

Name
Title | Oregon Lottery®

Desk: 000 000 0000
Mobile: 000 000 0000

 

Option 2: Minimal + Add-ons

Name
Pronouns
Title | Oregon Lottery®

Desk: 000 000 0000
Mobile: 000 000 0000

 

 

Did you know the Oregon Lottery is making changes in your community?
Learn more at oregonlottery.org
Connect with us
[idk how to get those flea-type icons in here currently]

iPhone Option 1: Minimal

Name
Title | Oregon Lottery®

Desk: 000 000 0000
Mobile: 000 000 0000

iPhone Option 2: Minimal + Add-ons

Name
Pronouns
Title | Oregon Lottery®

Desk: 000 000 0000
Mobile: 000 000 0000
Fax: 000 000 0000

Zoom Backgrounds

As part of our efforts to best represent Lottery when doing the work we do, we have four Lottery-branded Zoom/Teams backgrounds for use. These optional backgrounds were designed specifically to give you options for your professional meetings that encompass Lottery products, beneficiaries and some authentic Oregon scenery against a range of colors. It is recommended to use these backgrounds in external meetings with vendors, partners, and other government agencies.

To add a background:

  1. Click the small triangle next to “Start Video”> Video Settings> Backgrounds & Filters
  2. Click the “+” icon to upload. Select the desired background.




Thought about using File DL block here, but it will only link PDFs

Internal Templates

OL Letterhead

Memo

Fax Cover Sheet

 

Branding and Visual Identity

Typography and Fonts

Oregon Lottery uses specific corporate fonts as an extension of our brand to maintain consistency in our communications. The fonts we use are part of our brand personality, are recognized as Lottery fonts and should never be substituted. Our primary brand font is the Nexa, which we use in our logo, headlines, pull quotes, navigation and other accents in digital and print applications. Nexa’s rounded corners and tall x-height make it an easily legible font that reads friendly.

We use Nexa Regular, Bold, and Heavy weights. In most cases, you should avoid Nexa Thin in digital applications, as it can render poorly on common operating systems and browsers. Not everyone will have access to Nexa, as it is a specially licensed font. We recommend Avenir Next LT Pro for headlines if you don’t have access to Nexa.

Additionally, we use Calibri for body copy and internal communications. Clean and versatile, Calibri is considered our internal Lottery font. You will note that the Calibri family is set to our default themes in Outlook and Microsoft Office applications.

Type Families

Nexa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxz
1234567890

Calibri
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxz
1234567890

Avenir Next LT Pro
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxz
1234567890

Insert example of mocked up placement with Nexa for Headlines and Calibri in body (similar to example image here)

Typography on web

Header weights are built into our CMS styling, and should be used thoughtfully to organize content on pages.

H1 Heading

H2 Heading

H3 Subtitle

H4 Subtitle

Paragraph


Brand Color

While we may primarily think of the crossed fingers in the state of Oregon as our brand identity, in reality the Lottery brand is comprised of several sub-brands that are multi-colored and vary in style. As such we use our primary brand palette thoughtfully to support our primary and sub-brands without overpowering.

Primary Palette

Primary Red

HEX: CE0E2D RGB: 206/14/45

Secondary Black

HEX: 222222 RGB: 34/34/34

Secondary Charcoal

HEX: 2D2D2D RGB: 45/45/45

Secondary Dark Gray

HEX: 4F4F4F RGB: 79/79/79

Secondary Light Gray

HEX: EBEBEB RGB: 235/235/235

Secondary White

HEX: FFFFFF RGB: 255/255/255

Accent Palette

Our 15-color accent palette harmonizes well with our sub-brands and when used across our digital and marketing applications, creates a cohesive visual language to support our messages and products.

Light colors should be used with black fonts. Dark colors should be used with white fonts. Medium colors should be primarily used for decorative purposes. The neutral colors of our palette (charcoal, grey, light grey and white) are the preferred backgrounds for the majority of content blocks, so as not to detract from the copy and supporting images. Our accent palette is used thoughtfully to support featured content, such as in-line ads and page touts. Following the conventions most users are familiar with, we employ the blues in our palette for in-links, CTAs, and buttons. Our brand red should be used sparingly in order to preserve the visual impact of our logo.

 

HEX: F08A8E
RGB:240/138/142
HEX: E01B22
RGB: 224/27/34
HEX: A8152D
RGB: 168/21/45
HEX: FFCE51
RGB: 255/206/81
HEX: EFB73A
RGB: 238/183/58
HEX: C18F2B
RGB: 193/143/43
HEX: B4EBCC
RGB: 180/235/204
HEX: 14C162
RGB: 20/193/98
HEX: 388459
RGB: 56/132/89
HEX: 72DEFF
RGB: 114/222/255
HEX: 4EA4F9
RGB: 78/164/249
HEX: 30629E
RGB: 48/98/158
HEX: C789F7
RGB: 199/137/247
HEX: A04EE7
RGB: 160/78/231
HEX: 8331A7
RGB: 137/84/178


Trademarks and Disclaimers

While they can feel like “the fine print”, trademarks and disclaimers are a vital component of our brand. We’re bound by Oregon statute to display disclaimers on all paid advertising not on Lottery-owned real estate. What’s more, trademarks and disclaimers protect our brand identity and products.

Trademarks

When written out as copy, trademarks™, register marks®, service marks℠ and copyrights© should only be used once per document. This keeps the copy easily readable. If a mark is present on a logo, it does not need to also be added to a word mark. You don’t need to put repeat marks throughout the document after that first mention. For licensed properties and other vendor or partner products, please refer to the trademarks as provided.

Please use marks only as provided below; don’t modify or recreate them. Marks should be all caps and superscript. For digital placements, trademarks can be removed if they’re too small to be legible (typically when the logo is 150px or smaller).

Product

  • Bulls-Eye (note: no mark)
  • Jackpot Trio℠
  • Keno (note: no mark)
  • Kicker℠
  • Lucky Lines℠
  • Megaplier®
  • Mega Ball®
  • Mega Millions®
  • Powerball®
  • Power Play®
  • Oregon’s Game Megabucks℠
  • Pick 4℠
  • Raffle℠
  • Scoreboard™
  • Scratch-it℠
  • Scratch-its℠
  • Video Lottery℠
  • Win for Life℠

Brand

  • Oregon Lottery®
  • Together, we do good things.®
  • Juntos, hacemos cosas buenas.

Responsible Gaming

  • Keep Your Entertainment, Entertaining®
  • Play, Pause, Stop®

Disclaimers

Product – Digital

(i.e. social, display, native)
In Lottery-owned digital channels, or paid media that clicks through directly to Lottery’s website, no disclaimer is needed, as the disclaimers exist on our general and game-specific pages.

Product – Traditional

(i.e. TV*, radio*, print, digital placements that do not have a click through url)

While the full version of disclaimer is preferred, the alternate version may be used where appropriate. If a specific Lottery game is being advertised, disclaimer should also include the odds of winning and prize payout percentage for the game. When printed, the disclaimer must be of a size and form that is readily noticed and easily legible.

  • Disclaimer: Lottery games are based on chance, should be played for entertainment only, and should not be played for investment purposes.
  • Alternate: Lottery games should not be played for investment purposes.

*TV/Radio – TV and Radio spots longer than :10 require voice-over and text disclaimers. :05 and :10 TV spots may use text disclaimer only. These guidelines do not apply to station reads or added value.

Product – Outdoor

If a specific Lottery game is being advertised, disclaimer should also include the odds of winning and prize payout percentage for the game.

  • Disclaimer: Lottery games should be played for entertainment only.

Funded Program – Digital

(i.e. social, display, native)
In Lottery-owned digital channels, or paid media that clicks through directly to Lottery’s website, no disclaimer is needed, as the disclaimers exist on our site.

Funded Program – Traditional and Outdoor

(i.e. TV*, radio*, print, digital placements that do not have a click through url)

  • Disclaimer: Lottery games should be played for entertainment only.

 

OPGR

opgr.org logo Oregon Problem Gambling Resource

Oregon Problem Gambling Resource 

In partnership with OHA, Lottery maintains OPGR’s digital presence. OPGR creates awareness of help and resource for those affected by problem gambling.

OPGR Brand Identity

OPGR seeks to reach Oregonians who may benefit from its services. As this can be a personal or emotionally triggering topic, OPGR marketing materials employ a soothing color palette, clean approachable fonts, and an authentic tone. Examples and guidelines are provided below, and for further contextual examples of OPGR branding, please visit opgr.org.

Note: Oregon Lottery logos and brand identity should never appear on OPGR materials.

OPGR Fonts and Typography

OPGR uses two primary fonts, Sanchez Regular and Proxima Nova. Both fonts are similarly open and rounded fonts that contribute to a friendly, approachable feel. Sanchez Regular is a slab serif font for headlines, calls-to-action, and phone numbers. Proxima Nova compliments Sanchez Regular in body copy and other supporting applications.

Type Families

Sanchez Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxz
1234567890

Proxima Nova Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxz
1234567890

Insert example of mocked up placement with Sanchez for Headlines and Proxima in body 

OPGR Brand Color

The OPGR brand color palette was developed to create feelings of hope, growth, and gentle healing. It’s a nature-inspired palette with a soft grey accent color. Tints can be created from these colors to support backgrounds shapes.

Color Palette

Soft Grey

HEX: 383E3F RGB: 56/62/63 CMYK: 72/60/60/49

Sea Blue

HEX: 7DBFD6 RGB: 125/191/214 CMYK: 49/9/11/0

Sky Blue

HEX: B2EAF9 RGB: 178/234/249 CMYK: 27/0/3/0

Grass Green

HEX: B4DB50 RGB: 180/219/80 CMYK: 34/0/86/0

Spring Green

HEX: CDCA06 RGB: 205/202/6 CMYK: 24/10/100/0

Sunshine Yellow

HEX: EBDC36 RGB: 235/220/54 CMYK: 10/6/91/0

OPGR Imagery, Photos, and Illustrations

Photography

photography examples

FPO

Like the color palette, photography should support the OPGR mission and authentically convey a feeling of comfort and hope. Whenever possible, opt for Oregon landscapes and true-to-life people. Photography should compliment, not overpower, the surrounding layout. While scenery may be preferred in some communication channels, when images of people are used, ensure that they reflect real Oregonians (nothing overly staged or polished). Images should reflect the diversity of our state, in gender, age, ethnicity, body type, and ability. Keep in mind these images are typically meant to represent those who are battling through immense personal difficulty and are in or moving towards recovery. Emotions should therefore avoid the polar ends of utter despair and sheer joy. Facial expressions should be context-appropriate, authentic expressions you’d see in real life interactions, and should never feel contrived or clearly pulled from a stock photo library.

Illustration

FPO

OPGR has limited need for illustrative support. However, when illustrations are needed please create simple illustrations with linework in the soft grey brand color. Shading may be created with various tints and tones of the brand’s blues, greens, and yellows. Art should feel organic and imperfect…….Tracking down existing icons. However, we’ve also discussed updating illos….not sure if we should consider before pushing this part of brand guidelines live

(Image is FPO)

Icons

Small, simple, one-color icons help convey specific calls-to-action. In keeping with the brand tone, icons have an imperfect hand-drawn style. The can be in color or white on top of a colored background.

2020 Responsible Gaming Program Impacts Report

2020 — A Year of Unique Challenges and Opportunities


The Covid pandemic of 2020 left almost no aspect of life untouched, including Oregonians’ gambling habits and preferences. Video Lottery had reduced or no availability during much of the year due to the closures of the businesses that host our terminals. As a result, we saw many Video Lottery customers shift their play to other products such as Scratch-its or Keno. We also saw gamblers shift to non-lottery, often digital, gambling products for much of the year.

As customers shifted to alternative Oregon Lottery games and other gambling products, or attempted to quit gambling “cold turkey”, we found that demand for problem gambling resources remained strong. Instead of reducing our outreach efforts during this time, we continued to offer services, pivoting to address the new realities imposed by Covid restrictions. In 2020, we implemented new approaches in advertising, research and training to continue to support Oregonians impacted by problem gambling.

Our Goals


Our overarching goals are really very simple. The Lottery will devote energy, funding, and resources where they will have the most positive impact on the promotion of responsible gaming practices (RG) and awareness of problem gambling (PG) resources. Our efforts are devoted to:

  • Providing information and tools to help players make informed choices and enjoy Lottery games in a responsible way.
  • Creating awareness of resources and treatment for those affected by problem gambling. We aim to ensure that people affected by gambling issues know how to access help, and that they understand treatment is free, confidential, and that it works.

Source #1

Responsible Gaming code of trainingCode of Practice

The Oregon Lottery must ensure and communicate progress in implementingg the Responsible Gaming Code of Practice. Using a combination of internal monitoring and independent assessments, we report on annual measures and key accomplishments each year. Annual measurements look at year-over-year trends when possible while our key accomplishments document non-repeatable activities.

The Responsible Gaming Code of Practice commits the Lottery to implement programs focused on research, employee, stakeholder, and retailer engagement.  It also includes player education, retail & online gaming, treatment & referrals, and advertising & promotion.

 

RG by the Numbers

 

Problem Gambling Resources and Treatment Awareness

Part of the Oregon Lottery’s mission is to ensure that players and others affected by gambling understand that there are a variety of resources and treatment options available. We emphasize that treatment is free for any Oregonian negatively affected by gambling; that it’s professional, confidential and, perhaps most importantly, that it works.

The Lottery promotes the availability of these problem gambling resources in a variety of locations. Some of these include:

  • All gaming equipment
  • Lottery and partner websites
  • Oregon Lottery apps

We also use advertising and promotional outreach. Channels include social media, digital ads, broadcast, limited print, out-of-home, point of sale merchandising and public relations.

The Oregon Lottery conducts an annual study to help understand how our social responsibility efforts have impacted Oregonians over time. This year’s study indicates that Oregonians’ knowledge of problem gambling program features remained stable or increased — at least 8 in 10 Oregonians are aware that problem gambling treatment is confidential, provided by professionals, and available for anyone affected by gambling, including gamblers themselves, family members and significant others.

73% OF OREGONIANS ARE AWARE THAT LOTTERY FUNDS PROBLEM GAMBLING PREVENTION AND TREATMENT

Source #2

Connecting with Problem Gambling Resources & Treatment

Illustration of a cell phone with a waving hand emoji
Rather than a decreasing need for treatment and services during the 2020 pandemic year, our referral numbers indicate that demand for services remained strong, despite reduced availability of Video Lottery and other gambling opportunities for much of the year. Rather than reducing outreach during this period, our efforts to connect people with resources and treatment remained strong.

We continued to promote the phone number, chat and text options to the Oregon Problem Gambling Resource website (opgr.org). To ensure we continued to reach people as Covid restrictions evolved, we also addressed emerging issues like player isolation and a potential shift to online gambling. Directing people to online resources like virtual gamblers anonymous meetings and online self-help resources might also be reflected in these numbers.

Calls, Chats & Texts in 2020

illustration of cell phone

2441

Calls to the Helpline
illustration of cell phone with heart on screen

80

Helpline Texts
illustration of chat bubble with star

322

Referrals to Treatment
illustration of overlapping chat bubbles

107

Helpline Chats

Source #11

person laying on couch looking at cell phone

Oregon Problem Gambling Website

Oregonians visit the Oregon Problem Gambling Resource website — opgr.org  — to find more information about risks associated with gambling behaviors and to connect to free treatment and recovery services.

 

305,243
Total website traffic driven to OPGR.org in 2020

 

*Source #6

Explore OPGR

 

Key Accomplishments

In 2020, we focused our key accomplishments on three new strategies during the pandemic. In part, these new strategies were developed to address emerging COVID-related responsible & problem gambling issues.

Advertising and Marketing

illustraton of laptopEspecially in the early months of the pandemic, Oregonians were discouraged from leaving their homes except for essential purchases. There was a new emphasis on how to stay safe during such necessary transactions and on applying a “from home” model whenever possible. Our marketing and advertising efforts, including treatment referrals and player education marketing, reflected these new realities.

Player education — Pandemic specific messaging & marketing

At the beginning of the pandemic, we integrated responsible gaming messaging along with physical safety messaging in a campaign that promoted best practices for purchase and play of lottery games. The campaign “Play it Safe” sought to normalize responsible gaming messages as part of an overall self-care approach.

Player education — Ongoing messaging & marketing

Throughout 2020, we refined our approach of weaving responsible gaming messages into campaigns contextually. Instead of producing separate versions of ads or using disclaimers, RG messaging was included in a more organic fashion into the main campaign messaging. For example, our Holiday Scratch-it campaign included a prominent tag line, “The ‘It’ Gift for Grownups” rather than fine print stating, “Must be 18 to play.”

Treatment Referral Marketing — Being Relevant in a COVID world

While the pandemic presented obvious challenges to the Lottery, it also tended to intensify the issues faced by those struggling with a gambling addiction. Stay-at-home orders tended to cut people off from their usual support systems and impart a sense of isolation. Some players shifted to online gambling sites that offer 24/7 availability and few responsible gaming tools. Others simply didn’t want to leave the house and risk Covid exposures, even to meet with traditional support groups.

Like Oregonians in general, those needing help with a gambling issue developed new expectations around digital engagement. We pivoted our referral language to address this demand, including the availability of online and “from home” resources in all messaging.

Training and Research

Responsible Gaming Training

In 2020, we continued to provide Responsible Gaming training to both our retailer partners and our own staff. This year, we made our online training modules shorter and more interactive, while at the same time making the results more measurable. We also supplemented the modules with updated training specifically addressing Covid related gambling concerns as it became evident this would be the overriding issue in 2020.

Bullseye

Training for Video Lottery Retailers

The Oregon Lottery, along with all retail partners, recognizes there is an ongoing responsibility to promote Responsible Gaming. Our commitment to this shared responsibility includes providing Video Lottery retailer staff with the responsible gaming training they need to be effective and confident when facing gambling related situations during interactions with customers.

  • Over 5,000 Retail Staff completed the training module
  • 100% of Retailers had all key staff complete the training
  • Average number trained at each retailer is 2.6, up from 1.7 in 2019
  • Some larger retailers have had upwards of 30 staff trained at each location
  • 97% of Retailers believe promotion RG is good customer service
  • 94% know how to share information about odds and payouts
  • 70% retailers strongly agree that RG is a shared responsibility between retailers and the Lottery

Sources #4 & #5

Quote 1: Training was very informative. Quote 2: I felt the training was very thorough in explaining Responsible Gaming. Quote 3: Straightforward, easy to follow and engaging

Training for Oregon Lottery Employees

All Lottery employees receive annual responsible gaming training. This 10-minute online training module equips staff with tools to address situations they may face when interacting with the public.  Four hundred Lottery employees completed the mandatory refresher module.  We introduced a new survey along with this training to gauge the effectiveness of the training and to make adjustments to future modules.

*Source #3

Special Retailer Training During Covid

During the pandemic, the natural interactions retailers normally have with customers while serving food or beverages was limited. Identifying when a player wasn’t coping well with a gambling issue became an even greater challenge. We encouraged retailer staff to continue to check in on Video Lottery players regularly and to take care of themselves too. We created a short video titled Caring for Yourself and Your Customers During Covid to guide these efforts.

Research

In 2020, our research efforts provided guidance on future advertising and beneficiary support as Oregonians and the world navigated through the unprecedented impacts of COVID-19. As part of our efforts, we used a panel of on-line Scoreboard players to help gauge awareness around the use of RG tools available to them through the Scoreboard app, as well as surveying our own customer service personnel regarding the effectiveness of the training they had received.

76% of Scoreboard users are aware of one or more RG tools

Scoreboard Customer Service Survey Data

The Lottery completed an online survey of Oregon Lottery customer service representatives during March 2020. Our goal was to understand the extent to which our customer service representatives are called upon to use their Responsible Gaming training during interactions with Scoreboard players and to gauge the level of confidence representatives feel in addressing players’ responsible & problem issues. The survey revealed that training was well-received and is sufficient for the limited interactions our customer service representatives have with Scoreboard players.

Source #9

Industry Involvement

World Lottery AssociationThe Oregon Lottery is an associate member of the World Lottery Association (WLA) and currently holds the highest level of certification at level 4. WLA’s values are based on a commitment to the highest standards of corporate responsibility and are based on WLA Responsible Gaming Principles and Framework.

National Council on Problem GamblingThe Oregon Lottery is currently a Gold Member of the National Council on Problem Gambling and actively holds position on the board of directors and various committees. Membership provides a variety of experiences across multiple industries to strengthen NCPG’s leadership as the organization continues to grow and evolve.

Oregon Council on Problem GamblingThe Oregon Council on Problem Gambling (OCPG) is the state affiliate to the National Council on Problem Gambling.  The OCPG’s purpose is to promote the health of Oregonians by supporting efforts to minimize gambling related harm. The Oregon Lottery holds a position on the board of directors along with other stakeholders from the gaming industry, treatment and prevention field, the recovery community and state and county administrators.

NASPLThe Oregon Lottery is an Associate Member of the North American Association of State and Provincial Lotteries (NASPL). Currently, Oregon holds “Sustaining” level certification through NASPL and NCPG which is the highest level available.  In addition, the Oregon Lottery director serves as the chair of the NASPL Responsible Gambling sub-committee.  NASPL’s mission is to assemble and disseminate information and benefits of state and provincial lottery organizations through education and communications and, where appropriate, publicly advocate the positions of NASPL on matters of general policy.

International Center for Responsible GamingFormerly NCRG. The Oregon Lottery is an active member of the International Center for Responsible Gaming (ICRG), an international organization exclusively devoted to funding research that helps increase understanding of pathological and youth gambling and find effective methods of treatment.

CITATION:

  1. Marotta, J., Hynes, J., Rugle, L., Whyte, K., Scanlan, K., & Sheldrup, J., & Dukart, J. 2016 Survey of Problem Gambling services in the United States. Boston MA: Association of Problem Gambling Service Administrators.
  2. Oregon Lottery: Brand Promise Study Summary of Findings Final Report: September 2020. N=800
  3. Oregon Lottery RG Staff Training Survey – Summary of Findings: Final Report November 2020. N=400
  4. Oregon Lottery Video RG Retailer Training Survey – Summary of Findings: December 2020 N=5501
  5. RG VL Retailer Training Weekly Status Report – Power BI 2020.
  6. Google Analytics 2020.
  7. Oregon Lottery Responsible Gaming Retailer Dashboard 2020.
  8. Problem Gambling Program – Annual Activity – Yearly Report CY2020.
  9. Oregon Lottery Scoreboard Customer Service Post Responsible Gaming Training Survey Results April 2020. N=30
  10. Scoreboard Community Panel RG Tools Awareness and Usage Study Results March 2020. N=75
  11. Problem Gambling Program – Annual Activity – Yearly Report CY2020.

Prize Payment Status

Check the status of your mailed prize claim below

Congratulations on your win!

If you mailed in our dropped off your prize claim, you can check here to see its processing status. Once your claim is approved and processed, we’ll send your prize to you by return mail. Although we strive to process claims as quickly as possible, it can take a few days — up to 14 days at the most, depending on volumes. Once processed, your claim status will update to mailed.

If you don’t see your name, that means we haven’t received your claim yet.

Feel free to contact us if you have questions.

Become a Retailer – Draft

If you’re interested in becoming an Oregon Lottery retailer, you’re in the right spot.

Sections on this page:

Benefits of Becoming a Lottery Retailer
Support We Provide
Costs
Business Requirements to Become a Retailer
Application Process


yellow symbol of dollar sign

Benefits of Becoming a Lottery Retailer

A partnership with the Oregon Lottery offers you the opportunity to sell Lottery products that provide entertainment for your customers to play, increases your bottom line and attracts new customers for all your product categories. Last year, Oregon retailers sold over one billion dollars in Lottery products, generating millions in commissions for retail businesses across the state.

Selling Lottery products also helps the state of Oregon by generating profits which help fund thousands of critical projects and programs throughout the state.

Benefits of selling Traditional products

Traditional products include a wide variety of Scratch-its and eight draw games including  Powerball, Mega Millions, Oregon’s Game Megabucks, Keno, Win For Life, Lucky Lines, Pick 4, and Raffle.

The Oregon Lottery offers Traditional game commissions at 8%. The average single-register Lottery retailer sells $115,197 Traditional products annually. At an average of $2 per transaction, that’s approximately $8,700 per year commission back in your pocket.

Cashing Bonus
In addition to commissions, the Lottery offers a prize payment bonus of 1% on all tickets paid out in your establishment.

Selling Bonus
The Lottery offers a 1% selling bonus for all validated prizes $10,000 and above. The maximum paid on the 1% selling bonus is $100,000.

Guaranteed Sales
We make it easy for you to carry and sell Scratch-it tickets and will buy back any tickets that are not selling.

Benefits of Video Lottery

Putting state-of-the-art Video Lottery game terminals that feature video poker and line games into your establishment provides your customers with entertainment along with an additional source of revenue for your business.

Dollars Played Range Average Annual Sales
$0 – $2,250,000 2.2%
$2,250,000 – $4,000,000 1.75%
$4,000,000 – $6,500,000 1.5%
$6,500,000+ 1.34%

Source-OSL Retail Ops, 2009 business year average annual sales by LSIC

video-cherries
Having the Oregon Lottery in our small business has been a blessing.
— Armando Robles, owner of La Fiesta Mexican Restaurant, La Grande

Support We Provide to Retailers

Operational support

  • Free Retailer training both at the Lottery and on-site at your location
  • Service technicians are available to service/repair your equipment
  • Hotline support, seven days a week, from 7 AM – 8 PM.
  • A dedicated sales representative who will make bi-weekly calls to your establishment
  • A sales specialist who will call you to make sure all of your needs are addressed

Equipment

The Lottery provides and installs the following equipment at no charge:

  • Video Lottery terminals
  • Sales terminals and supporting equipment
  • Dispensers for Scratch-it tickets
  • Interior and/or exterior signs to promote Lottery in your establishment
  • LCD flat screen monitor

Marketing support

  • Promotions – During the course of the year we offer many promotions to help grow your business – all designed to help boost awareness and drive sales.
  • Advertising – At no cost to you, the Lottery produces statewide advertising which educates your customers about the Lottery games they may want to play. We traditionally run TV, radio, outdoor advertising, Internet campaigns and other means of support to excite your customers about Lottery games. Point-of-sale materials are also provided for your establishment to help drive awareness and increase sales.

Costs

 

One-time set-up costs

  • A one-time Network Service Deposit of $634* is required to start the application process. After we receive the required Electronic Funds Transfer (EFT) form, the deposit will be electronically transferred from your bank account. You will receive the EFT form from your Field Contracts Consultant.

For Traditional Products

  • The installation of dedicated electrical power for the online terminal.

For Video Lottery

  • The installation of dedicated electrical power for the Video Lottery terminals
  • Any remodeling costs associated with providing an age-controlled area

Recurring costs

  • All electrical power costs

For Traditional Products

  • Non-dedicated power for the Keno monitor
  • The costs are $73 for Traditional Lottery products (if you offer both Traditional and Video Lottery products the monthly fee is $211)
  • Monthly telephone charges for Traditional only are $7

For Video Lottery

  • Department of Revenue Amusement Tax Fee of $135 per terminal, per year and will be charged each July. For new video terminal installations, this will be pro-rated based on the state year.
  • The costs $211 for Video Lottery products (if you offer both Traditional and Video Lottery products the monthly fee is $211)

 

Business Requirements to Become a Retailer

Fingerprinting
Applicants must submit fingerprints with their retailer applications. You will be provided information on obtaining your fingerprints when your application has been initiated.

Traditional Specifications
Video Lottery Specifications
Wheelchair Accessibility Information
Wheelchair Accessibility Certificate

Application Process

 

Before you apply

  • A separate “lottery” bank account is highly recommended though not mandatory. Each Wednesday, the Lottery will sweep this account for product sales you made the previous week.
  • The business Entity must be registered and active on the Secretary of State’s website. An “Entity” is a corporation, LLC, Partnership, Sole Proprietorship, Trust, Non-Profit or Association. You can register here.
  • The Assumed Business Name (ABN) must be correctly registered on the Secretary of State’s website. The Assumed Business Name is the name on the door or sign for your business. It’s the name your customers see. You can check to make sure your business Entity and ABN are correctly registered here.
  • Federal Tax Identification Number (FIN) / Employer Identification Number (EIN). This number is issued by the IRS. It looks something like 98-7654321 and you can get one for free here.
  • Business Identification Number (BIN). The BIN is issued by the Oregon Department of Revenue and looks something like 1234567-8 and you can get one for free here.
  • If you are buying a business where Lottery products are sold, you’ll need to have an offer/acceptance in writing and must submit your own Oregon Lottery Retailer Application.
  • For Traditional Lottery sales only – your business must be open and selling something.
  • For Video Lottery sales – your business must qualify to apply for selling Video Lottery. Primarily, this entails being a business that the public recognizing as a dine-in establishment and where alcoholic beverages are available.

How to Apply

Once these items above are collected, please contact an Oregon Lottery Retail Contracts Consultant at 503-540-1136 or 1-800-766-6789, extension 1136.

Please be prepared to provide your e-mail address. Not having a valid e-mail address may slow the application process down.

Timeline

The application process will take approximately 60 days once a complete application is accepted and submitted to Security.

person purchasing Lottery products at convenience store counter, talking to retailer behind the counter

Selling Lottery Products Does Good Things

If you’re interested in becoming an Oregon Lottery retailer, you’re in the right spot.

Watch Now

Retailer Application Process

Things to Know Before Getting Started

  • There are setup costs associated with being a Retailer. See Initial Retailer Costs below for complete information.
  • A separate “lottery” bank account is highly recommended though not mandatory. Each Wednesday, the Lottery will sweep this account for product sales you made the previous week.
  • Get that extra bank account to avoid accidental overdrafts and the need to post a bond.
  • You will be charged a monthly network line fee. The costs are $73 for Traditional Lottery products and $211 for Video Lottery products. If you carry both Traditional and Video Lottery products the monthly fee is $211.

Initial Retailer Costs

Traditional Lottery Productions

  • The installation of dedicated electrical power for the online terminal
  • Non-dedicated power for the Keno monitor
  • All electrical power costs
  • A one-time Network Service Deposit of $634* is required to start the application process. After we receive the required Electronic Funds Transfer (EFT) form, the deposit will be electronically transferred from your bank account. You will receive the EFT form from your Field Contracts Consultant. Monthly telephone charges for Traditional only are $73.

Video Lottery Products Only

  • Installation of dedicated electrical power for the Video Lottery terminals
  • A one-time Network Service Deposit of $634* is required to start the application process. After we receive the required Electronic Funds Transfer (EFT) form, the deposit will be electronically transferred from your bank account. You will receive the EFT form from your Field Contracts Consultant. Monthly telephone charges for Video only are $211.
  • Department of Revenue Amusement Tax Fee of $135 per terminal, per year and will be charged each July. For new video terminal installations, this will be pro-rated based on the state year.
  • Any remodeling costs associated with providing an age-controlled area

*If selling both Traditional and Lottery products, there is only one charge of $634.

Start Your Lottery Application

  • The business Entity must be registered and active on the Secretary of State’s website. An “Entity” is a corporation, LLC, Partnership, Sole Proprietorship, Trust, Non-Profit or Association. You can register here.
  • The Assumed Business Name (ABN) must be correctly registered on the Secretary of State’s website. The Assumed Business Name is the name on the door or sign for your business. It’s the name your customers see. You can check to make sure your business Entity and ABN are correctly registered here.
  • Federal Tax Identification Number (FIN) / Employer Identification Number (EIN). This number is issued by the IRS. It looks something like 98-7654321 and you can get one for free here.
  • Business Identification Number (BIN). The BIN is issued by the Oregon Department of Revenue and looks something like 1234567-8 and you can get one for free here.
  • If you are buying a business where Lottery products are sold, you’ll need to have an offer/acceptance in writing and must submit your own Oregon Lottery Retailer Application.
  • For Traditional Lottery sales only – your business must be open and selling something.
  • For Video Lottery sales – your business must qualify to apply for selling Video Lottery. Primarily, this entails being a business that the public recognizing as a dine-in establishment and where alcoholic beverages are available.
  • Please be prepared to provide your e-mail address. Not having a valid e-mail address may slow the application process down.

Once these items are collected, please contact an Oregon Lottery Retail Contracts Consultant at 503-540-1136 or 1-800-766-6789, extension 1136.

Equipment

The introduction of Oregon Lottery products will be a positive addition to your business. Below is the equipment the Lottery provides to you at no charge:

  • Video Lottery terminals
  • Sales terminals and supporting equipment
  • Dispensers for Scratch-it tickets
  • Interior and/or exterior signs to promote Lottery in your establishment
  • LCD flat screen monitor

Marketing Support

  • Promotions – During the course of the year we offer many promotions to help grow your business – all designed to help boost awareness and drive sales.
  • Advertising – At no cost to you, the Lottery produces statewide advertising which educates your customers about the Lottery games they may want to play. We traditionally run TV, radio, outdoor advertising, Internet campaigns and other means of support to excite your customers about Lottery games. Point-of-sale materials are also provided for your establishment to help drive awareness and increase sales.

Oregon Lottery Retailer Requirements

Fingerprinting
Applicants must submit fingerprints with their retailer applications. You will be provided information on obtaining your fingerprints when your application has been initiated.

New Retailer Training FAQs

A Key Person may include an owner, manager, corporate officer, director, a stockholder, family member, or others. See the administrative rule for a full definition.

In addition to learning about the games and how to sell them, New Retailer Training includes important information about: contract key points, commission rates, security and integrity, where lottery profits are spent, consumer and retailer protection, accounting, responsible gaming and problem gambling, incorporating lottery into your business, and more.

As part of your contractual obligation, at least one current Key Person must attend New Retailer Training at the Salem headquarters. Your new Key Person will need to attend New Retailer Training.

Yes, you may send a non-key person to the training, but keep in mind there must be at least one “key person” from your location who has attended the training and that this training is specifically for owners and managers. Let us know who will be attending so we can capture their information in our system and include them on the class roster.

Yes. There have been cases where a non-employee has attended training with a retailer, but usually only to assist with language interpretation. The person attending should be at least 18 years of age for our Traditional Product Training, and at least 21 years of age for our Video Product Training. Please discuss this with us in advance.

By contract, you are responsible to train your employees on Lottery products. However, you may bring an employee with you when you come to New Retailer Training. In addition, we will provide an on-site training at your location for your employees once your Lottery equipment is installed. You can also request special refresher training or training on specific topics (e.g. increasing sales, accounting, etc.) by contacting your Field Sales Representative, or calling our Retailer Training Department at (503) 540-1118.

New Retailer Training is conducted every Tuesday at our Salem location. The training is divided into two parts: Traditional Product Training from 8:30am – 12:30pm, and Video Product Training from 1:30pm – 5:00pm. You only need to attend the session(s) that apply to you.

If you have been working with the Lottery already, your Field Sales Representative can request an exemption if they believe you don’t need to attend. This is subject to approval by the Field Manager and Training Manager. However, we strongly encourage you or your key person to attend anyway, as we cover many important topics and provide the most up-to-date information in the class.

New Retailer Training – Required for new retailers and new key persons, this training provides you everything you need to know about how to sell lottery in your business.

On-Site Training – We come to your location and train your employees for you when you first get Lottery equipment installed. You can also request a special refresher training or training on a specific subject, like sales or security and integrity.

Online Training – Our on-line training modules cover many topics and are a good way to refresh your knowledge or train new employees.

Oregon’s Imagine Training – The Oregon’s Imagine Terminal has computer based training modules on all functions. You can find the training modules in Help Menu>Retailer Training Course Local.

All of the training offered by the Oregon Lottery is free!

All Hands – Presentation Slides

The “It” List – or better headline

Scratch It Match It Gift It

If we want to put some type of cutesy lead-in, it could go here.

Holiday Cash Drop

Ticket 1

  • Top Prizes Unclaimed
  • Ticket Cost
  • Top Prize
  • Overall Odds
Holiday Magic

Ticket 2

  • Top Prizes Unclaimed
  • Ticket Cost
  • Top Prize
  • Overall Odds
Fa-la-la-la-Llama

Ticket 3

  • Top Prizes Unclaimed
  • Ticket Cost
  • Top Prize
  • Overall Odds
Happy Pawlidays

Ticket 4

  • Top Prizes Unclaimed
  • Ticket Cost
  • Top Prize
  • Overall Odds
Merry Multiplier

Ticket 5

  • Top Prizes Unclaimed
  • Ticket Cost
  • Top Prize
  • Overall Odds
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Feature Story?

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Cria

Another One?

Other story stuff if we want to do it

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Now on Mondays - More Powerball. Coming Soon!

Now on Mondays - More Powerball. Coming Soon!