Problem Gambling Awareness Week
FOR IMMEDIATE RELEASE
CONTACT: Chuck Baumann
Problem Gambling Awareness Week Observed
March 4, 2012 - Salem, Ore. -
In Oregon and across the nation, March 4-10 is being observed as Problem Gambling Awareness Week. This annual event is part of an ongoing national campaign to raise awareness of the issue of problem gambling and, in Oregon, to raise awareness of the free treatment available to those in need.
“For many years, the Oregon Lottery has been recognized as a national leader in helping provide treatment funding and educating players about problem gambling,” said Oregon Lottery Director Larry Niswender. “It is very important that those who play our games are doing so in a responsible and safe manner. Having time of day clocks on the screens of all our Video Lottery terminals and placing the 1-877-MyLimit problem gambling help line phone number prominently on those terminals is just part of what the Lottery does.”
Leading up to and including Problem Gambling Awareness Week, the Lottery has been airing “Powder Room” which was recently recognized as the Best Coordinated Responsible Gambling Campaign at the North American Association of State and Provincial Lotteries (NASPL) annual conference. It was selected from entries submitted by U.S. and Canadian lotteries and judged by an international panel of problem gambling experts. The ad campaign is part of the Oregon Lottery’s ongoing public outreach program to educate Oregonians about the free treatment available for anyone with a gambling problem and to encourage those in need to seek treatment.
The campaign features a 30-second TV ad created and produced for the Oregon Lottery by Brightwater Entertainment of Portland. According to Brightwater Creative Director, Julie Livingston, they wanted the ad to normalize treatment and recovery while illustrating that it’s okay to reach out for help. “We wanted to create a believable situation that would ring true for viewers,” said Livingston, “a condensed personal story that offers a snapshot of life after gambling as well as reassurance that free, confidential help is available.”
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