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Player Profile

Who Plays the Lottery?



Identifying people who play Lottery games begins with the Lottery's mission statement: Operate a Lottery with the highest standards of security and integrity to earn maximum profits for the people of Oregon commensurate with the public good.

Earning maximum profits for the people of Oregon requires conducting research with Oregon’s population base to identify players and consumer markets for Lottery games. By investing time and money into surveys and tracking studies, the Lottery is able to define its players and develop games and marketing strategies to reach them. Studies show the Lottery player closely mirrors the profile of Oregon's population age, 18 and over.

Through these research efforts, the Lottery is able to offer a broad variety of market-responsive games that appeal to this diverse consumer market and ultimately earn maximum profits for the people of Oregon. The graph below illustrates current Lottery players compared to Oregon's population profile.

May 2014 Oregon Lottery Tracking Study1

 

All Respondents 18+ (n = 1000)

Current Players2
(n = 500)

Gender

 

 

Male

49%

55%

Female

51%

45%

Age

 

 

18-34

29%

27%

35-54

35%

39%

55 and older

36%

34%

Education

 

 

Some high school

3%

3%

High school grad

17%

18%

Some college / technical school

27%

32%

College grad or higher

47%

40%

No response

6%

7%

Income

 

 

Less than $20K

18%

19%

$20K - $29,999

9%

10%

$30K - $39,999

10%

10%

$40K - $49,999

11%

10%

$50K - $74,999

21%

20%

$75K or more

32%

32%



Key Measurements Result3
% of Oregonians who rate the Lottery positively4 64%
% of Oregonians who’ve ever played the Lottery 61%


1The Oregon Lottery’s twice yearly tracking study is a “Random-Digit-Dial” telephone survey among approximately 1,000 Oregonians aged 18 and older, and is representative by gender, age, and by county. The sample has a +/- 3% margin of error at the 95% confidence level.

2Oregonians reporting they have played at least one Oregon Lottery game in the past 12 months.

3Results from the May 2014 Oregon Lottery Tracking Study.

4Ratings of 1-2 based on a 4-point scale from 1 = very positive, to 4 = very negative.

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Oregon Lottery • 500 Airport Road SE, Salem, OR, 97301 • PO Box 12649 Salem, OR, 97309-0649 • www.oregonlottery.org
Phone: 503-540-1000 • Fax: 503-540-1001 • Email: lottery.webcenter@state.or.us